Think IM
I certainly understand why I keep running into people who say that they have made a success of Internet Marketing and yet have managed to avoid reaching a comfort level with PPC. For those of you who read this, I hope I don’t discourage you from building PPC campaigns because I think you should. As in business, it would be like telling a company that they could become a success without advertising. It is possible, but it sure would be doing things the hard way.
It is true that I keep coming across people who want success in Internet Marketing, but do not take the steps to learn the business. A number of months ago, I became a member of PPC Classroom. Anik Singal and Amit Mehta have put together a comprehensive training program with a support system to help you with your campaigns. PPC Classroom is currently closed for new enrollees, but I will encourage you to look for it opening again in the future if you would like to join.
Eventhough I diligently studied their modules and attended their webinars, there is no substitute for experience. You just have to jump in and apply the information offered to you in order to gain the experience that will allow you to make better judgment calls. Believe me that is the only way to reach a comfort level with PPC–and it is painful during the learning process. It also costs you money. Anik and Amit tell you to consider the cost of your mistakes as the cost of your education. It is still hard to swallow.
There are great tools available and I would not want to do it without them. First, I must say that Google has offered a great service in Adwords with their Keyword Research Tool that now includes the number of searches. The use of Adwords Editor is also the most efficient way to build campaigns.
Don’t you love these names?–Keyword Spy, Spyfu, Keyword Elite, and Keycompete. These tools allow you to spy on your competitors to see what keywords that they are using to build their adwords campaigns. Then there are other great tools like SEO Digger that has now become SEM Rush that analyze Google Search results and analyze keywords at domains that ranks in the top 20 search or Adword results.
This story would not be complete without my commenting on Clickbank Commission Blueprint by Steven Clayton and Tim Godfrey. Market Samurai is the bomb. Adding it to my arsenal made such a difference. I also watched their videos so many times observing their techniques and improving my own. My goal is to become quicker. I still take too long to get the campaigns up and running. Again, experience is necessary to make it become automatic and get you away from having to think about everything.
Everything you learn from scratch takes time and effort. I am determined to slay this dragon once and for all. Wish me luck.