Sharing Internet Marketing Strategies, Tools, and Ideas

ProfessorIM

March 22nd, 2011 at 6:18 pm

Making Videos Work for Driving Traffic

Think IM

Think IM

Have I told you before that I am a shopper? I have tried so many of the video making software programs trying to find one that was easy to use and produced nice videos without too much effort. The reason behind trying the various software programs is that I wanted to be able to outsource the videos to one of my outsourcers. Fortunately Eric is very talented and creative and makes great videos when supervised; but unfortunately, he does not write English well, and you have to make sure that there are no blatant errors.

The video program that won is Article Video Robot. One of its features is that you can also select computerized voices to do the voice. In the end the videos produced are nice–not great–but not bad. The only thing that makes them better is if you do voice-overs and do not use the computerized voices. Eric’s great images and clever manipulations makes them a lot of fun to watch. He can make them rather quickly and efficiently too. I just send him the article I want him to use as a script.

Now here is the bad news. Several people have told me that their AVR videos do not generate much traffic. That is also my experience. Simple easy little videos just do not attract attention.

After attending several meetings with the Traffic Geyser folks who said that it is very important to make outstanding videos that are funny, provocative in some way, or demonstrate something of great interest. Videos made from articles just do not generate traffic the way you would wish.

Thinking about how to make this type of eye catching video brought me back to Camtasia and making my own videos. Recently I took the time to become very proficient in using Camtasia and editing to make the videos very professional. It really is an over the top program that does an outstanding job. There is a bit of a learning curve, but you can start producing very nice videos rather quickly. There is this problem of not having Eric’s help.

One of the steps that I have taken is to have someone make the powerpoint slides for me. That way I can just jazz them up and do the voice-over without having to create the slides first. I do a quick run through so that I am fluent when I record.

If I am not too fussy, I usually do not have to edit them. Of course, there are times when I do want to insert other images and some transitions along with music to enhance the audio. It is true that these videos get much more traffic than the simple little ones.

Using the flip camera is also a good way to create some video that can be funny and perhaps more attention getting. I take it everywhere I go and have caught people doing some pretty funny things. They have more chance of going viral.

There are a number of ways that I have recently learned to pull more traffic from You Tube and some of the other video sites. That would be a whole post in itself so I will save that for another time. I can’t wait to tell you about some great tools I have found.

But until then, let me encourage you to download this special report that I would like to share with you. It has 21 website traffic strategies that are really good and can help you get more traffic to your website. Just click on this link and download the free report.

Website Traffic Strategies

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August 11th, 2008 at 6:09 pm

Videos for Internet Marketing Newbies

In this post, I am addressing people who are learning the mechanics of Internet Marketing. They are called “newbies” by many people meaning that they are just beginning and have not yet made any money. For months, I have carried that label, but recently I have given myself permission to not refer to myself in those terms. Yes, I started Internet Marketing full time in December, but I have logged so many hours building websites, reading ebooks, participating in forums, attending conferences, and watching videos that I finally decided that I was no longer a newbie. Anybody need a coach? Just kidding!

Out of all the methods I have used to become Internet savvy, watching videos always helped me the most. It is true, I realized, that I am a visual learner. I could read instructions in books, but it was always a great day when I could find a video that explained the topic with which I was interested.

I remember how thrilled I was the first time I watched JP Schoeffel’s Visitorsense Videos showing how you could put up a site and drive traffic to it. I couldn’t help but think, “Yes, I can do this.” JP always does an excellent job with all of his projects. He is very detailed oriented and always gives very good instructions.

The second set that delighted me to no end was Michael Rasmussen’s Mini-sites Profits Exposed which he allowed people to use at no cost. They were so well done and again showed me how to do a few mechanical procedures that I needed to learn. He like JP has thought out his videos very well and delivers great instuction.

In a previous post, I have already mentioned that Covert List Building Videos from Melvin Perry really set me on the path to traffic building. Melvin has a very relaxed way of presenting and sounds as if he is talking to you spontaneously. But then, the information he delivers is so informative.

Not too long ago, I joined a membership site that was called Dave’s Online Videos.com” What I found in his videos section blew me away. Dave Guindon has done a masterful job of presenting videos on so many subjects, both on the mechanics of buildling a website and using software, but strategies as well. I felt like I had fallen into a pot of jam–there must be over 200 videos. I wished that I had found the site sooner when I so desperately needed all the information on mechanics. I would recommend davesonlinevideos.com to everyone who has a lot to learn about how to get started. His membership fee is very reasonable, but worth every penny.

Videos have been my teachers. When you are home alone teaching yourself the mechanics of Internet Marketing, it is so wonderful to hear a friendly voice explain something to you in detail. Not one time have I ever heard Dave, Michael, Melvin, or JP complain about explaining it to me over and over.

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