Sharing Internet Marketing Strategies, Tools, and Ideas

ProfessorIM

March 8th, 2011 at 10:38 pm

Outsourcing–a Necessary Tool in Internet Marketing

Think IM

Think IM

When I first started internet marketing, my idea was this little nice business where I worked a few hours a day at the computer producing websites and products on the internet. That is before I discovered that there was market research, keyword research, website design, graphic design, sales funnels with their sales pages and thank you pages, checkout systems, tracking, backlinking and SEO, and maybe the most important of them all driving traffic.

Now multiply this by how many products you want to develop and how many websites you manage. This is the reason you need to outsource. Of course, I am telling this from my point of view and my experience. When I first decided that I had to outsource, I was nervous about it. You know how it feels when you have never done something before.

One night I was on a webinar and one of the guys mentioned that he was outsourcing in the Philippines. I quickly got his skype contact so I could talk to him. He said he would help me get started finding someone for me. He gave me some hints about what to say and do. Then as we were on the chat, he placed a Craigs list ad. We were going to each hire someone.

Like I turned on the faucet, the resumes started pouring in. We started interviewing and asking for information about the workers we liked. Before we knew it, we had hired our workers. But that is the easy part. Getting them trained and working with them daily until they knew what to do was the hard thing. It takes time and patience.

Well, easy come and easy go. One of the things you will have to learn is that the turnover is sometimes an issue. The workers are mostly young and sometimes they get easily distracted. When you find someone who sticks with you, it is great—but until then it requires some patience.

There are some people who prefer to hire from odesk, elance, rentacoder, etc. when they need help on a per job basis. That works for some projects and I have had good luck doing that. There are just so many tasks that are ongoing and it helps to train someone and then you know they can work on autopilot with just a little supervision.

It was one night on a webinar when I heard John Jonas of Replace Myself. Many people love and swear by his service. John said you want to hire a full time employee. He said it was better because they were loyal and worked hard for you. I decided to try his service for a while. He also has it set up to train them for you. I found that I liked to train my own employees better so I set up a training site where I put videos explaining to them how and what I wanted them to do in social bookmarking, blog commenting, forum posting, etc. I also had pdfs that they could download with instructions in detail. I found that worked much better for me and it was specific to my tasks.

Other than warning you about the normal difficulties that we all go through with outsourcing, I cannot stress enough how important it is for your business to do it. When you need extra hands for the repetitive tasks, it pays to have someone do it for you freeing you up to do the tasks only you can do.

Please follow this link and visit this blog I set up on outsourcing–Outsourcing

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May 15th, 2009 at 7:10 am

Outsourcing for Internet Marketing Success

For a while now I have felt the tasks piling up. I wanted to be sure to post on every blog on a regular basis. Weekly would be ideal. I needed to build backlinks. There were so many articles to write and post. There was so much to do. Every ebook I read and every webinar on success told me that the way to get ahead was to outsource.

Well, I finally did it. I began outsourcing. I made a new friend in a coaching group that was very excited about his outsourcing results. He was eager to share his experience and he was very excited about the results. I listened to everything he said and with his tutelage finally decided to hire people and start outsourcing.

Once I located people that I thought were perfect with whom to work, I had to train them. Actually, it was fun. I do not know what made me so nervous originally. I put together a training program–a long list of instructions where I spelled out every detail of how I wanted things done. I explained in detail. I prepared videos that would give instructions.

It is so great getting the reports of progress every day. A lot is being done and I am not even doing it. Imagine that! We are currently going through the minor tweaking to make the tasks go even smoother. Things are going so well.

Backlinks are being created. Articles are being written and submitted. Traffic is coming and sales are being made. What took me so long?

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