Recently Eric Holmlund announced that he was starting a series of lessons to teach new Internet Marketers the basics of how to achieve success. He was abandoning many of his guru ways and giving back by using the experience he had gained throughout the years to help people who wanted to fulfill their IM dreams. He has completed Lesson 12 on his blog Eric’s Tips.
In Lesson 12, he discussed the most important ingredient to success. You must have a Marketing Mindset. You need to think like a marketer, use marketing techniques, and focus your business on marketing. Strangely enough, prior to watching Eric’s videos, I had concluded that it was time for me to tackle my marketing mindset. For the past six months, I have been in a student mode focusing on learning the business. Now it is time to transition to the marketing side of the business. On my own, I had managed to reach the place about which Eric was talking. It is time to focus on marketing.
Eric makes a point that having offline marketing experience does not guarantee your success, but that it is possible to transfer that knowledge to the internet. Many aspects such as the psychology of selling can be used in developing IM campaigns. I have heard many gurus talk about getting into the heads of your customers in order to choose the appropriate keywords to use. They also use that knowledge to construct their sales letters. Stu McLaren talked about having your affiliates be your sales force to increase your sales. I have a lot of offline marketing knowledge so now I have to transfer that to IM marketing.
O.K. I am in the Marketing Mindset; I am in the Marketing Mindset; I am in the Marketing Mindset, etc. What do I do next? I have read all the ebooks on strategies. Now I have to plan campaigns to sell product. Which strategies will I use? What products will I sell? Do I outsource? Wait a minute, I don’t have any affiliates. There is so much to decide. Are you sure this is the way to succeed? So much to do. Focus, focus, focus. I am in the Marketing Mindset. Wish me lots of luck.