Sharing Internet Marketing Strategies, Tools, and Ideas

ProfessorIM

March 22nd, 2011 at 6:18 pm

Making Videos Work for Driving Traffic

Think IM

Think IM

Have I told you before that I am a shopper? I have tried so many of the video making software programs trying to find one that was easy to use and produced nice videos without too much effort. The reason behind trying the various software programs is that I wanted to be able to outsource the videos to one of my outsourcers. Fortunately Eric is very talented and creative and makes great videos when supervised; but unfortunately, he does not write English well, and you have to make sure that there are no blatant errors.

The video program that won is Article Video Robot. One of its features is that you can also select computerized voices to do the voice. In the end the videos produced are nice–not great–but not bad. The only thing that makes them better is if you do voice-overs and do not use the computerized voices. Eric’s great images and clever manipulations makes them a lot of fun to watch. He can make them rather quickly and efficiently too. I just send him the article I want him to use as a script.

Now here is the bad news. Several people have told me that their AVR videos do not generate much traffic. That is also my experience. Simple easy little videos just do not attract attention.

After attending several meetings with the Traffic Geyser folks who said that it is very important to make outstanding videos that are funny, provocative in some way, or demonstrate something of great interest. Videos made from articles just do not generate traffic the way you would wish.

Thinking about how to make this type of eye catching video brought me back to Camtasia and making my own videos. Recently I took the time to become very proficient in using Camtasia and editing to make the videos very professional. It really is an over the top program that does an outstanding job. There is a bit of a learning curve, but you can start producing very nice videos rather quickly. There is this problem of not having Eric’s help.

One of the steps that I have taken is to have someone make the powerpoint slides for me. That way I can just jazz them up and do the voice-over without having to create the slides first. I do a quick run through so that I am fluent when I record.

If I am not too fussy, I usually do not have to edit them. Of course, there are times when I do want to insert other images and some transitions along with music to enhance the audio. It is true that these videos get much more traffic than the simple little ones.

Using the flip camera is also a good way to create some video that can be funny and perhaps more attention getting. I take it everywhere I go and have caught people doing some pretty funny things. They have more chance of going viral.

There are a number of ways that I have recently learned to pull more traffic from You Tube and some of the other video sites. That would be a whole post in itself so I will save that for another time. I can’t wait to tell you about some great tools I have found.

But until then, let me encourage you to download this special report that I would like to share with you. It has 21 website traffic strategies that are really good and can help you get more traffic to your website. Just click on this link and download the free report.

Website Traffic Strategies

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