Think IM
First, let me begin by telling you that I feel they are a necessary evil for several reasons. I am becoming the queen of blogs so I use them for blog posts. It is true that I frequently just sit down and start writing on my blog posts–as I am now–but sometimes it is an article that catches my interest and I use it as a post.
Eventhough I appreciate driving traffic with PPC, article marketing is also a good way to generate traffic. It definitely takes more work to use them. Of course, it takes so many also to be effective. I have also been working with someone so I ask him to read an article about why most people fail with article marketing. It is the lack of consistency of article submission. You might enjoy reading this article about Why Article Marketing Fails.
Everyone says to focus. So I have lately been very focused on a strategy that takes lots of articles. I have recently hired a number of outsourcers to write articles for me. Let me tell you that was a chore. First, there was the selection and hiring process. I had to review the sample articles they sent. Some were so bad. Later, once I had hired the ones I wanted to use then I realized how much and effort it takes time to work with them. I had to come up with a whole system to manage this flood of articles.
O.K. now I have the articles. They are edited and ready to go, now I have to do something with them. Article submission is not one of my favorite things. To top it off the article distribution service I was using has become flaky on me. I may have to get a new one. It is always something isn’t it.
There is an upside to this believe it or not. It makes me a good mentor because I can say “Been there, done that.” I have some tips to make the process easier.
I get the benefit of the articles I have submitted. Great backlinks and traffic. Remember that article marketing has some long term effects that I will enjoy. Eventhough I get all this, I certainly understand why it is a job that gets outsourced frequently, and why people who do not reach that stage give up on it after a while. I certainly admire people like Tim Gorman who has made such a success of himself with article marketing.
All right, I think I feel better now. I can go back to sending more keywords out for more articles. Please comment if you have any suggestions about article marketing for me.
