When I read this in Craig Johnson’s “Internet Business Jungle Survival Guide,” it really seemed to describe what many of us feel when we discover what it takes to succeed in Internet Marketing. Craig, thanks for saying it so well.
You are almost ready to begin your big adventure or to continue your big adventure better equipped and better armed. You are going to succeed!
Ambition: Success in the Internet jungle depends a great deal on the desire of the adventurer. Unless you want to secure a better life for yourself and for your family, your success is in jeopardy.
Determination: A very large supply is required. You will be using your determination supply to keep yourself going when it looks like nothing is happening.
Work Ethic: You need a really strong one. You must be willing to work as long and as hard as you need to in order to accomplish your goals. This work ethic must be strong enough to keep you from succumbing to taking ’shortcuts’ that will, in the end, turn out to be long cuts.
Time: You will need a lot of this…be sure to pack plenty. You are going to have to forego many pleasures in order to be able to spend enough time on your work-at-home job or your at-home business. Don’t believe anybody who tells you that you can make plenty of money by just working part time.
Hard Work: You must be willing to do the heavy lifting required to do such things as build opt-in lists. If you don’t have enough ‘hard work’ packed, you will be tempted to believe that you can make money without having to work. You must expect to work very hard.
Patience: The Internet is supposed to have sped everything up…and it did speed up a lot of things. Success, however, is not one of them. You will be required to use a lot of patience as you pursue success in the Internet jungle.
Luck: You will need a lot of ‘luck,’ as well. However, you have to make your own luck as you travel through the Internet jungle. To make ‘luck’ you must have all of the other supplies in ample quantity. When you mix ambition, determination, work ethic, time, hard work and patience together in equal portions, you get what some people call ‘luck.’
